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    <title>The User Services Platform - Standardized IoT Management and Control</title>
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      <h1 class="project-name"><a href="https://usp.technology/" style="text-decoration:none; color:white;"><img src="https://usp.technology/assets/img/bbflogo-bw.png"/><br>User Services Platform (USP)</a></h1>
      <h2 class="project-tagline">A standardized protocol to manage, monitor, update, and control connected devices, IoT endpoints, user services and home networks.</h2>
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        <a class="btn" href="https://usp.technology/specification/">Specification</a>
        <a class="btn" href="https://data-model-template.broadband-forum.org">Data Model Template</a>
        <a class="btn" href=".">Data Models</a>
        <a class="btn" href="https://usp-compliance.broadband-forum.org">Test Plan</a>
        <a class="btn" href="https://usp.technology/resources/">Dev Resources</a>
        <a class="btn" href="https://usp.technology/faq/">FAQ</a>
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